Search Engine Optimisation (SEO) and Web Accessibility

As a website owner, there is no better way to enjoy your online presence than being able to attract more visitors. It is not an easy journey you can undertake just because you are tech-savvy. You have to comprehend what it takes for your website to stay head and shoulders above your competitor websites.

Many website owners who don’t comprehend the many benefits of their presence online fail to put SEO or search engine optimization into consideration. A good number of website owners feel that search engine optimizers just pollute search engine results with unnecessary

content. One key thing every website owner should do is make sure a website can be used by everyone who comes across it.

A well-built website should have relevant content that search engines like Google and Bing can have good accessibility to and read without any issues. Such a website will rank well in these search engines, and especially if it abides by search engine optimization requirements. It has become evident these days that search engines like Google are promoting the many benefits of SEO when it comes to web accessibility.

Good website accessibility has a good connection with the key elements of search engine optimization. Google ranks a website that offers a better platform for accessibility. This includes things like relevant content, an outstanding visual design, and metadata among other essentials.

It is not that hard to implement website accessibility. You just need to figure out some things that can make it hard for search engines and interested people to access and read your site. With this in mind, here is how to make your website accessible to search engines and enjoy the benefits of SEO.

  1. ENSURE YOUR CONTENT IS EASILY ACCESSIBLE

As a website owner, you need to make sure the content you provide on your website is accessible. And this is to everyone who comes across your site and search engines. Ensure your website is aware when something changes as you don’t want your readers to miss the available content.

Go on and use tags that you can add to your content to clearly define it on the page. It’s wise to also make navigation more straightforward and easy for users to skip directly to your content. You will, without a doubt, increase traffic to your website.

  1. CHOOSE COLORS CAUTIOUSLY FOR YOUR SITE CONTRAST

A search engine friendly website design will vary. It’s important to select colours that every user or search engine can distinguish between the different elements you use on your web pages. Even with a number one search engine ranking, your colour selection matters, and can negatively affect your conversions.

Keep the usability impact of the colour contrast you choose in mind. Ensure all clickable items on your webpage look clickable. For your website to look more legit, ensure the highest colour contrast comes from black and white colours you utilize.

Colour communicates a message and should be easy to understand and interpret. Keep in mind easy accessibility to your site increases sales or conversions.

  1. PROVIDE TEXT EQUIVALENT FOR EVERY NON-TEXT ELEMENT

Keep in mind that search engines are unable to comprehend video or image files. They also cannot interpret any content that is based on vision. You need to add alternative text for an image or video. The text you choose will act as a key replacement for the image or videos you upload if they fail.

  1. USE SIMPLE LANGUAGE FOR YOUR CONTENT

As you strategize how to make your content easily accessible, make sure the language is also simple to aid in search engine optimization. Use easy to comprehend keywords that web visitors and search engines are most familiar with. Google and Bing will receive much traffic if the visitors can use concise questions that contain language they are well-acquainted with.

  1. ENSURE THE TEXT IS RESIZABLE AND WON’T BREAK YOUR SITE

There are varied devices that website visitors use these days. A user-friendly website that any search engine can access should make it easy for users to resize their texts and stress-free. This is a great facet if you have users with a certain form of visual impairment.

This is a site great for blind and deaf people. Keep in mind search engines don’t have to scare potential users. Build your site in a way that it will support this feature. Substantially, your site will be easy to resize the text and interact with.

TO SUM UP

High website accessibility means effective SEO. As a website owner, you should work hard to make sure your website stands out and users, as well as search engines, can access it stress-free.

If you don’t know how to implement your website to be more accessible to search engines and users, fret no more. Feel free to seek help from reputed website designers and make your website accessible and SEO-friendly.

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May 2, 2023

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